Retail Fit-Out at Its Best

Next Printing in Australia did an incredible fit-out in conjunction with the launch of the Barbie Movie in July 2023 at Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner.

Re-board® was the main material in this project. As an engineered paper-based board with the strength of MDF, it was a smart choice for a temporary fit-out that would need to withstand 5-weeks in a high-traffic restaurant environment. Along with Re-board®, Next Printing used a range of other print materials to further transform windows, floors, tables and columns inside the space.

BEFORE

There were some significant challenges that Next Printing faced during the design phase of this transformation. Initial site checks showed that many of the existing timber booth structures to be clad with Re-board® were not perfectly square, a major consideration during the industrial design process. And to add more pressure, the entire re-fit needed to be completed in one night.

After

BEFORE

For production purposes, Next Printing divided the project into 10 jobs corresponding with the main areas to be updated. Treating these as individual mini projects, allowed for quicker approvals and movement through production. The items were then packed by area for speedy allocation and unpacking on-site.

AFTER

Utilizing a team of six experienced installers and approximately 90 Sheets of Re-board® along with other substrates, Next Printing assembled and built a variety of custom structures on site. Some items (for example the main Dreamburger entry feature) were pre-built prior to installation and transported to site to expedite the build.

Check out more details around the case study on the Next Printing blog:

https://www.next-printing.com/blog/barbie-at-grilld-case-study/